Sybase Dives Into Partnership With Australian Business IntelligenceDeveloper, Yellowfin

New alliance will market Australian-developed BI solution to wider
corporate community


Sybase Australia, a leading provider of enterprise infrastructure and
mobile software, today announced details of its Australian and New
Zealand technology partnership with Australian Business Intelligence
software company, Yellowfin.

Sybase has entered into a sales alliance with Yellowfin to co-sell its
market leading column-based database, Sybase® IQ, with Yellowfin
providing the front-end BI presentation layer and easy-to-use
interface.

Sybase IQ is a highly optimised analytics server designed specifically
to deliver faster results for mission-critical business intelligence,
data warehouse and reporting solutions on any standard hardware and
operating systems. Its column-based architecture works with diverse
data – including unstructured data – and diverse data sources to
deliver unsurpassed query performance at the lowest price available.

Yellowfin is a flexible 100 per cent Web-based solution for reporting
and analytics, providing a full range of data access, presentation and
information delivery capabilities. Yellowfin enables any individual
comfortable using a web browser to quickly visualise data through the
use of charting, trending, dashboards and alerts.

“This alliance is highly strategic for both Sybase and Yellowfin,”
said Steve Dolan, Director Channels & Alliances in A/NZ for Sybase.
“Using Yellowfin’s presentation layer as the front end of Sybase IQ
provides organisations with an all-encompassing business intelligence
solution to very quickly find and analyse valuable corporate
information. In today’s rapidly changing business environments,
information and performance management is an important competitive
differentiator.”

The partnership has already resulted in a successful outcome with
Yellowfin and Sybase IQ jointly implemented at Paymark, New Zealand’s
leading payment transaction company. Transactional data and reports
are now loaded and produced in real-time for Paymark’s executive team.

For Yellowfin’s Chief Executive Officer, Glen Rabie, the partnership
with Sybase is testimony to its technology capabilities and business
development goals.

“We have specifically focused on tailoring the Yellowfin solution for
Sybase IQ to link an extremely fast analytics server to a BI solution
that makes mass data deployment easy and cost-effective. Sybase
retains the relationship with its corporate client base who now
benefit from a more user friendly front-end interface whilst Yellowfin
gains a much larger potential revenue pipeline with such a significant
partner. This deal also confirms our belief that Yellowfin is
worldclass product with enormous global potential,” Rabie said.

Ends

About Yellowfin
Yellowfin is an Australian Business Intelligence company whose BI
solution can be easily integrated into any third party application or
delivered as a stand alone enterprise platform. Yellowfin is an
innovative and flexible 100% Web-based solution for reporting and
analytics, providing a full range of data access, presentation and
information delivery capabilities. www.yellowfin.bi

About Sybase, Inc.
Sybase is the largest global enterprise software company exclusively
focused on managing and mobilising information from the data centre to
the point of action. Sybase provides open, cross-platform solutions
that securely deliver information anytime, anywhere, enabling
customers and partners to create an information edge. The world's most
critical data in commerce, communications, finance, government and
healthcare runs on Sybase. Sybase ANZ is headquartered in Sydney, with
offices in Melbourne and Wellington, New Zealand. For more information
visit www.sybase.com.au or www.sybase.co.nz.

For media enquiries contact:
Lucy Tildesley, Marketing Manager Sybase ANZ, +612 9936 8827
lucy.tildesley-at-sybase.com

Isabel Wagner, LEWIS Page Ranking for Sybase, +612 9409 3100,
isabelw-at-lewispr.com

Shuna Boyd, BoydPR, for Yellowfin +612 9418 8100, shuna-at-boydpr.com.au

Sybase is a registered trademark of Sybase, Inc. or its subsidiaries.
All other company and product names mentioned may be trademarks of the
respective companies with which they are associated.
Special Note: Statements concerning Sybase’s new business
relationships and related products are by nature forward-looking
statements that involve a number of uncertainties and risks and cannot
be guaranteed. Factors that could cause actual events or results to
differ materially include shifts in customer demand, rapid
technological changes, availability and quality of third party
products, competitive factors and unanticipated delays in scheduled
product availability. Some of the risks are detailed from time to time
in Sybase’s U.S. Securities and Exchange Commission filings, copies of
which can be viewed on Sybase’s web site at www.sybase.com.